Tempur Sealy Unveils Cocoon by Sealy for Online Consumers

March 23, 2024 by
Tempur Sealy Unveils Cocoon by Sealy for Online Consumers

Bedding provider Tempur Sealy International has something new to offer to the below-$1,000 e-commerce space—the Cocoon by Sealy, a high-quality brand of mattresses sold exclusively online at CocoonBySealy.com.

Cocoon by Sealy offers a choice for digitally-driven shoppers looking for an alternative purchasing experience yet want high-quality, comfortable products that suit their personal style.

Available in Soft or Firm feel, Cocoon by Sealy mattresses range from $549 to $999 including free shipping.

Cocoon by Sealy’s marketing campaign centers on “My Happy Place” and the idea that the bedroom manifests identity and style.

Its digitally centered marketing campaign will feature brand ambassadors who are expert in fashion, design and home to contribute to the brand’s online presence, create personalized digital and social content, appear in advertising and demonstrate to consumers how to create their ultimate happy place.

Tempur Sealy also plans to launch a retailer affiliate marketing program this summer. The program will allow retailers to benefit from the Cocoon by Sealy experience through active participation in the sub-$1,000 e-commerce channel.

Scott Thompson, Chairman, President and Chief Executive Officer of Tempur Sealy, commented, “Tempur Sealy is committed to having high-quality products available wherever and however consumers want to shop. Cocoon by Sealy is a logical extension of our family of products. We have products that serve just about every consumer need and at just about every price point. We entered this specialized distribution channel because we knew we could provide a product that meets the needs of this target consumer, is superior to the competition and consistent with our Sealy brand promise of quality and value.”

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