PayPal Merchants Get Easy Access to New Tools

February 11, 2016 by
PayPal Merchants Get Easy Access to New Tools

When it comes to mobile payments, we think a lot about the end user.

Just as important to the concept, however, is the merchant who accepts said payment.

Mobile payments don’t go much of anywhere without merchants to accept them, and PayPal wants to make it a little easier on the merchant. To that end, it’s released a slate of new tools in a merchant portal.

The new portal is said to be an “outgrowth” of current services, and will allow merchants access to invoicing tools, credit card processing systems, and other tools designed to bring together buyers and sellers.

The tool got initial feedback from users in the usual suspect nations:Australia, Canada, France, Germany, Mexico, the United Kingdom and the United States.

Following that, a total of 95 countries was brought into play, and by the end of March, all 200 countries PayPal operates in should be in on the action.

With the new tools—according to PayPal’s director of global product management – merchant engagement—the merchant is now just one click away from all those most-used tools. A new “favoriting function” allows quick access to the most used tools, making it easier for the merchant to find and put to work.

It’s not just a help to the merchants; it’s also a help to PayPal. PayPal can use that information to find out which tools are most often hitting the favoriting function, and from there, develop new tools that complement these tools or just make the currently-favorited tools better.

It’s information that can be used to make PayPal better, and that’s good news for both itself and its users.

With so many competitors out there in the payment processing, mobile payment, and merchant services fields, PayPal couldn’t rely solely on its name recognition to win.

It had to keep up with changes in the field, as well as user demand. In order to find out what the users wanted in the first place, it needed information, and this is a pretty good way to get that information.

By knowing what its users wanted, PayPal could better deliver on that demand and improve its position with its user base, potentially even bringing in new users with a quality use proposition. PayPal has a lot of competition to fend off these days, but this clear commitment to users should help keep it ahead.

Related Articles