The new MacBook Pro laptops recently emerged, and though not everyone’s happy about the new arrival, there are still some who are happy to see Apple sticking around the laptop game.
In fact, some are looking at the new MacBook Pro and realizing that this piece of hardware may drive some new Apple Pay use thanks to one feature: the Touch Bar.
While we all know that mobile is gaining, and in a big way, in terms of online commerce, we have to remember that desktop and laptop are still where a lot of shopping takes place.
The first quarter of 2016 noted that only 18.6 percent of ecommerce was done on mobile devices, and though that’s going to keep rising, it’s expected to still be a minority through 2020 at the very earliest.
This makes mobile very important, but leaves lots of room for the desktop / laptop field.
What’s more, Apple Pay could use more users in general. Even among the Apple users, Apple Pay has about one in four in the fold, which means a whole lot of Apple users who either don’t want in or can’t get in.
Expanding that potential market could be a big stroke, and one that Apple could certainly use. Plus, with the Touch ID system, it makes Apple Pay easier to use on a laptop; it’s possible to do it right now, but it’s almost not worth the effort; the purchse made on a laptop has to be authenticated on the smartphone, requiring two devices to make the purchase go through.
Thus, the Touch Bar, with its Touch ID compatibility, could be a big help in driving future use of Apple Pay, and that’s a surprising new development.
It was odd enough seeing a new laptop out of Apple to begin with—especially given its focus on mobile devices in recent years—but the idea that a laptop could help drive a mobile payments system?
Even stranger, and yet, it was a development that was all too welcome. It may not be the great innovation that the iPhone was in 2007, but it’s still exciting enough to be noteworthy.