CAKE Is Introducing Cash-Back Rewards for Mobile Users
Just time for the holiday season rush, CAKE is getting on the mobile payments bandwagon and offering rewards to customers for joining the party.
Cake is re-launching to become the only full-suite dining app with rewards. The app’s main objective is to use tech to get Londoners out and socializing over food and beverages.
With the help of CAKE’s multiple venues, the app’s new rewards program benefits users similar to how a universal cashback program reward customers. Users can traditionally earn credit and then spend it across all CAKE venues.
Credit can also be used however, the user may opt to give them the optimal flexibility by either saving it up to splurge on a big night out, just spending it as they earn it.
Alex Potter, Owner of The Rum Kitchen commented, “CAKE frees up our floor and bar staff from taking multiple payments whilst giving the customer a fun and innovative experience. We then work with CAKE to understand our customers better and keep them coming back. The staff also loves it due to the great benefits. Everyone wins!”
CAKE’s Sales Director, Dan Vanrenen added, “We’ve added a great rewards programme to the existing payment features. The rewards programme is great for customers because not only do customers feel valued and rewarded but venues have the ability to customize their offers to suit their needs which can help drive business, boosting reservations, sales and loyalty all at the same time, and what sets us apart is we can deliver rewards and offers at payment.
“We have seen over 75% growth in the number of venues signing up to CAKE in last 3 months, including some great names like Ricker Restaurants and Tom’s Kitchen. We are very excited about the future,” Vanrenen continued.