Alipay

Alipay Taps Up Zapper as First UK Mobile Partner

October 12, 2024         By: Mike Dautner

Alipay, the world’s leading mobile payment platform backed by Ant Financial Services Group, has partnered with Zapper, the fast growing consumer insights and marketing platform, which is accessed via mobile payments.

Zapper is the first official European partner, enabling over 450 million active Alipay users to pay via the Alipay app across its network of affiliated Zapper businesses in the UK, Europe and North America.

Launching imminently, the partnership demonstrates a very powerful synergy between both brands in regards to innovative, mobile-based QR code technology.

Over 85 percent of mobile payments in China currently made by scanning a QR code, the customer journey will be identical for Alipay users when purchasing goods and services using Zapper.

“With Zapper as a partner, Alipay can further enhance our user experience as they can conveniently shop outside of China and pay with Alipay.” Rita Liu, Head of Alipay EMEA, said. “Meanwhile merchants, in addition to the Alipay payment solution, can better connect and understand hundreds of thousands Chinese tourists travelling in the UK.”

Scanning a QR code to make easy and secure payments has been the ‘norm’ with Alipay users in China for the last 12 years.

Gerry Hooper, CEO Zapper UK & Ireland commented, “This is an incredibly exciting opportunity for us, pioneering the way by combining our synonymous QR code payment technology. A huge development enabling Chinese tourists to seamlessly continue using the highly popular Alipay app when travelling to the UK and our partnered Zapper venues to appeal more favorably to travelling Alipay users and stand out from the competition.”