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PayPal Here Chip Card Reader Debuts in the U.S.

September 29, 2015         By: Mike Dautner

PayPal is working to make sure SMBs are as up to date as possible with its latest product.

Coming nearly two years after its launch in Australia and the U.K., PayPal has finally made available the PayPal Here Chip Card Reader in the U.S., starting on September 30th.

This particular reader is compatible with Android and iOS devices, and accepts chip cards in both EMV chip-and-PIN and EMV chip-and-signature formats, as well as magnetic stripe and NFC transactions. These include Apple Pay, Android Pay, and Samsung Pay, in addition to other NFC-enabled platforms.

The October 1st EMV liability shift is getting closer, so PayPal has really pushed its educational materials to merchants to keep them in the loop regarding the deadline, and the importance of being EMV-ready.

“It is important that merchants understand the consequences of the EMV liability shift of fraud losses. To help our small business customers prepare, we have been providing updates on the process since earlier this year and educating businesses on what the liability shift means for them,” said Brad Brodigan, Vice President and General Manager of Retail for PayPal.

“Some of the new solutions out there can run on much less expensive hardware and tablet devices. These cloud-based software solutions can be far less expenses, including in some cases free. So merchants have tremendous opportunities to lower their expense. But with these new solutions come advanced capabilities: things like advanced CRM solutions, customer engagement tools and the ability to accept new forms of payments — like mobile payments,” Brodigan continued.

“Merchants want something that’s simple and easy because they really don’t understand it. The beauty of this device is in one package you have a point-of-sale payment terminal, point-of-sale software, as well as processing, all in one easy-to-use bundle. A lot of small businesses realize that this is a smaller and easier way for them to actually become EMV-certified.”