ShopKeep Offering EMV Readers to Merchants at No Cost

ShopKeep, a cloud-based technology which serves as a business management provider for a high volume of independent merchants, announced that EMV contactless readers will be offered free of charge to qualifying merchants.

This is offer will be valid for both new and old customers, with a the upcoming liability shift regarding EMV compatibility rapidly approach on October 1^st.

With the entire industry bracing for impact as the EMV transition gets ready to take flight, ShopKeep customers will be relieved to know that their wallets will remain a little deeper thanks to the offer.

“ShopKeep’s top priority is to help independent business owners across America run smarter and more efficiently by providing them with the latest technology and solutions that will help them future-proof their business,” said Norm Merritt, ShopKeep’s president and CEO. “This is our second year offering merchants a free EMV/Apple Pay reader; with the transition to EMV imminent and more consumers embracing mobile payments, we want to encourage independent merchants to stay agile, competitive, and more secure, in the face of these significant changes in the payment industry.”

In terms of qualifications for the offer, new customers must sign up for a three month subscription of ShopKeep services. In addition, new customers will also need to submit an application for ShopKeep’s payment processing. As for existing ShopKeep Merchants, the offer will be granted upon signing up for an additional ShopKeep feature.