Wienerschnitzel Joins Growing Line of Restaurants With Mobile Rewards
Increasingly, we hear stories about how fast food is seeking to make food even faster with the addition of mobile options.
Mobile ordering, mobile rewards, sometimes even mobile payment. Now, one more restaurant has joined the fray as Wienerschnitzel has brought out its own version with the Wiener Rewards app.
Wiener Rewards is available for both iOS and Android users, and offers up a points-based rewards system that results in free food. Those who sign up automatically land 10 points, and from there, every dollar spent with Wienerschnitzel nets its user an extra point.
Those who reach 40 points—including the 10 given free for signing up—get access to one of six available combo meals. Users need only check in on the app when at a Wienerschitzel location, and then show the cashier a generated three-digit code designed to authenticate the purchase.
But it’s not just a quid-pro-quo arrangement, either; Wiener Rewards members get a free corn dog or an Old Fashioned Sundae on their birthday, in addition to whatever combo meal may be coming their way for spending $40 with the company. Plus, the app also offers quick access to the company’s videos and social media content, as well as a location-based system showing users where the nearest restaurant is.
And yes, there’s a reloadable mobile payment option as well, so effectively, a user could go out for an evening of chili dogs armed with nothing but a smartphone and do the job nicely.
There’s nothing particularly special about Wienerschnitzel’s app, but it’s important to note that, effectively, it does everything right. It offers plenty of options, it offers mobile payment capability, it shows how to get to a restaurant from where ever you happen to be standing, and it even offers free food.
About the only thing that it doesn’t do is let you place an order in advance so it’s ready when you arrive. That’s not necessarily a loss, even if it does remove some utility from the operation. But it does make it just a little less valuable, and given that Wienerschnitzel locations aren’t exactly numerous—most appear to be located in California, though there are seven in Las Vegas alone—this app needs all the value it can muster.
Still, this is good news for Wienerschnitzel fans, and hopefully it will be enough to let the company overcome its limited geography and take better advantage of the market already in place. It’s working from something of a disadvantage already, but this might well prove helpful in the end.