Zumigo Corporation, a leading provider of mobile device location and identity verification solutions, has rolled out its Assure Radius platform in India to improve consumer protection and offer better customer experience.
Assure Radius is an innovative global location and identity platform that has already established a name in North America. Now, Zumigo is bringing this technology to Indian banks and merchants.
Zumigo’s platform leverages mobile location technology to authenticate users during ATM transactions or credit card purchases.
It works by passively validating a consumer’s location in relation to the ATM or payment transaction.
By delivering a passive, non-invasive security solution, Assure Radius gives consumers peace of mind when using non-cash methods of payment for their purchases.
This also protects consumers’ bank accounts from ATM skimmers and reduces losses among merchants due to fraudulent transactions.
Zumigo’s Assure Radius also has the ability to identify transactions while roaming internationally or domestically using the company’s patent pending innovative technology.
Chirag Bakshi, CEO and founder of Zumigo, commented, “Zumigo is bringing new technology based on mobile networks and phones that is unique not just for the India market, but globally as well. As India and the rest of the world expand with mobile and online technology, non-cash payment methods, plastic cards and mobile wallets, security becomes extremely important for a smooth adoption to the new digital economy.”