Uber, the on-demand cab service provider, has announced its partnership with Indian telecom company Airtel.
The goal is to offer mobile payments and in-cab 4G WiFi for free to customers. The mobile payments platform operates via Airtel Money.
Uber will begin in Mumbai and slowly expand the service across India. By linking their Airtel Money accounts with an individual Uber account, users will have access to the service.
“We are thrilled to join forces with Airtel to deliver solutions that elevate the Uber experience for riders and drivers throughout India. This unique partnership is built on our shared visions and strengths of broad, reliable networks and connecting people to their world, anytime, anywhere,” said Srini Gopalan, Director, Consumer Business at Airtel
In addition, Amit Jain, President, Uber India, stated, “This unique partnership is built on our shared visions and strengths of broad, reliable networks and connecting people to their world, anytime, anywhere.”
Uber also intends to make Airtel as its official telecom partner, and as such, will provide mobile, data, and device plans to Uber drivers.
Competitors such as OlaCabs are also mounting up with similar service places to Uber’s. Offering luxuries such as WiFi, zero cost upgrades, and special discount coupons for customers.