selfpay

Digital Retail Apps Raises One Million Dollars to Enable Self-Checkout at Stores via Smartphones

August 12, 2024         By: Mike Dautner

Digital Retail Apps have raised $1 million already.

The idea surrounding the self-checkout solution SelfPay helped raise the capital from Texas Ventures and various U.S. based angel investors.

The Toronto based company serves to save shoppers time by bypassing the checkout line and allowing them to pay directly through the use of their smartphones by scanning in-store items.

Customers can build a shopping cart and pay in the app using various supported payment methods—credit cards, Apple Pay, and PayPal.

“We are seeing more and more retailers shift their focus to an app-based payments model, which eliminates the checkout line, as opposed to a tap and pay model,” said Wendy Keith, CEO of Digital Retail Apps. “App and pay is much more convenient to the shopper because it saves them time—they don’t have to wait in line to pay.”

Digital Retail Apps will use the funding to help branch out to more chain retailers across the U.S., Canada, and Europe.

“Choice in payments and POS is very important and this is exactly why we built a solution that integrates directly to a retailer’s POS system and offers a choice in payment methods,” said Keith. “We provide the natural evolution of the existing POS and payments ecosystem by extending it to consumers’ mobile devices, making shopping and paying effortless.”