MasterCard Launches Mobile App That Will Make Standing in Line a Thing of the Past in Colombia.

Today in Colombia, MasterCard, along with Paymentez introduced Plazez-a mobile app that will allow users to purchase items in participating stores, without the hassle of waiting in line in order to make a physical transaction.

The launch is set for Saturday and Sunday July 25-26^th during the “Zona Picnic” at the Parque Nacional El Chico in Bogota. The reports are estimating over 4,000 guests in attendance for the event, all will have access to the mobile app for download.

MasterCard has already achieved success with its apps services under the guise of “Qkr” in Chile, England, US, and Australia, and was developed by MasterCard Labs.

“Innovation in electronic payments is in the DNA of MasterCard, which joins forces with strategic allies to come ever closer to the dream of a world beyond cash,” said Marcela Carrasco, the President of MasterCard Colombia and Ecuador. “Part of the innovation process focuses on solving everyday life problems and this one gets to the heart of an issue that affects us all: standing in line.”

MasterCard seek to remedy the universal problem of standing, and waiting in long lines. According to the scientific publication “Science en Vie,” people spend nearly 500 days standing in line within their lifetime.

With this statistic in mind, MasterCard seeks to offer the necessary technology in order to cut this phenomenon down to a minuscule size for Colombian customers.

“At Paymentez, we are leaders when it comes to electronic transactions. While working alongside MasterCard, we saw the opportunity to introduce a very innovative product that not only encompasses our expertise in consumer behavior of technology but also the safety and security offered by MasterCard,” commented Juan Franco, the CEO of Paymentez.

Colombians will soon be able to avoid those pesky lines, and make the purchases they want through MasterCard’s time saving solution, the Plazez app.