Adyen: Mobile Payments Index Highlights Record Growth in Asian and European Markets
According to the latest edition of the Mobile Payments Index (MPI), an impressive 27.2 percent of global transactions are now on handheld devices.
Published by Adyen, a leading international payments service and technology firm, the quarterly MPI tracks the latest shifts and trends in the mobile financial space.
As a whole, the industry grew by as much as 39 percent compared to last year.
Regionally, the number of mobile transactions in the US surged five percentage points in the past six months. Europe also showed exceptional gains with 28.6 percent of payments online made using a mobile device.
“The UK’s position as the world’s number one in mobile payments speaks volumes for the country’s payments infrastructure, its highly competitive mobile network landscape and the general populations’ continued willingness to exploit new payment channels,” said Myles Dawson, UK Country Manager, Adyen.
Another notable milestone comes from the highly active Asian markets. The region has officially surpassed the 20 percent marker for mobile payments.
Transactions via tablets have also been on the rise. In terms of volume, tablets account for 11.5 percent of online transactions- a 2.2 percent increase from March 2014.
The average transaction value (ATV) of digital goods using such devices has overtaken traditional desktops and laptops. This is the first time this has happened since the initial release of the MPI in June 2013.
“Tablets may well be approaching market saturation but thanks to retailers and businesses focusing on optimizing the payment process for the channel, they are attracting increasing spend as consumers become more comfortable using these devices to pay for things online,” said Roelant Prins, Chief Commercial Officer, Adyen.
“There has been a seismic shift in how and where people are comfortable spending money. All mobile channels in the past 12 months have experienced impressive uplift.”