PayPal Brings Mobile One Touch Checkout to the Greater Web

PayPal is bringing its mobile One Touch checkout to online transactions.

One Touch is PayPal’s answer to the high rates of cart abandonment during mobile checkout. Fat thumbs and small screens lead to consumers getting frustrated with buying things on mobile devices.

According to the Baymard Institute, an average of 29 studies finds that e-commerce shopping cart abandonment is at a rate of 68 percent.

Online merchants that take PayPal should see this feature enabled without any extra legwork, while businesses outside of the US should see this feature soon.