Ola, India’s largest taxi-hailing service, has said that Ola Money, a personal “wallet” of sorts, can now be used to pay for services on other e-commerce platforms as well.

Promoted by ANI Technologies Pvt. Ltd, Ola has been expanding into new ventures in business in order to challenge larger rivals such as Uber Technologies Inc. Customers can now use Ola Money to pat for cab rides booked via Ola.

“Ola Money was built to create a seamless payment experience for every request on our platform and is the most preferred mode of payment by a majority of our users today. By taking this experience to more merchants, we are enabling our users to do more with Ola Money and helping merchants gain access to one of the most convenient payment experiences we know of today,” said Rushil Goel, the Head of Ola Money, said in a statement.

The company currently uses payments technology via PayU and ZipCash Card Services Pvt. Ltd. The desire of e-commerce competitors to expand wallet options is ample, with many already retaining multiple partnerships with different online wallets.

“Ola Money, we think is an important aspect of this seamlessness and extending it to be used as a payment solution on platforms like ours will give users more choice and convenience with a wallet they are already familiar with and use everyday,” said Anurag Gaggar, vice-president, product management at OYO Rooms.