BlueSnap’s Powered Buy Platform Delivers Frictionless Checkout Experience
Cyber Monday, one of the busiest online shopping days of the year, has seen the launch of Powered Buy Platform, BlueSnap’s next-generation global payment gateway that offers frictionless mobile checkout for consumers and simple integration for online merchants.
BlueSnap seeks to optimize commerce opportunity and increase conversions by up to 40 percent with the Powered Buy Platform.
With its flexible integration, the Powered Buy Platform enables merchants to provide the best checkout experience for customers—from API and turnkey embedded checkout to acquiring connections to multiple local banks worldwide.
Other value-added features of the platform include dynamic eCommerce tools such as offers and coupons, subscription billing, fraud prevention and chargeback management.
BlueSnap’s Powered Buy Platform is already enjoying support from the biggest card networks including MasterCard and Visa. These payment giants are already working with the company to fund the integration of their online checkout options into the Powered Buy Platform.
Ralph Dangelmaier, CEO of BlueSnap, commented, “Converting a shopper to a buyer on a mobile device requires more than just having a mobile-optimized site or an app. We’ve spent the last year optimizing the set of capabilities that merchants need to solve their payments conversion problem — and built that into our Powered Buy Platform. Clients who’ve used it have seen their payment conversions increase dramatically – improving their sales literally overnight.”
BlueSnap has also rolled out The Checkout Conversion Index (CCI) to evaluate how well merchants are optimizing their global, mobile checkout experience on a quarterly basis.
Launched in partnership with PYMNTS.com, the index reflects the assessment of over 650 online sites across 14 merchant categories representing 70 percent of the e-commerce market.