PayPal’s One Touch has already reached a milestone having hit 10 million users since its launch nine months ago.

One Touch is PayPal’s optional feature that allows consumers to complete purchases faster while keeping their financial information secure.

The app, whose web-based version is available in 16 markets worldwide, allows consumers to skip the PayPal log-in screen and go directly to the payment page and breeze through checkout.

PayPal is processing more than 1.5 million One Touch transactions weekly.

One Touch is also being used by over 50 percent of the Internet Retailer 500 and over 1 million merchants worldwide.

As it is automatically enabled for merchants, the feature reduces shopping cart abandonment and improves conversion and engagement rates.

PayPal’s Bill Ready, SVP and global head of product and engineering, commented, “It’s certainly one of the most rapidly adopted products in the history of PayPal, but it’s also one of the most rapidly adopted mobile payment products period. So we see good continuing momentum from that. But it’s a good milestone to cross.”

Ready added, “One Touch is the biggest change to online shopping since PayPal pioneered digital payments more than a decade ago. Unlike new checkout tools that require a login and password, once a customer opts in, One Touch authenticates customer credentials for up to six months so that people don’t need to even login to checkout.”