Western Union, a global remittance brand, announced a new collaboration with WeChat, a popular messaging service owned by China’s Tencent Holdings.

Through the partnership, the company will enable peer-to-peer (P2P) payments inside the social app.

The platform that the duo will use for the service is WU Connect. WeChat is the first company to take part in the technology, which is designed to reach millions of users worldwide.

“Western Union’s omnichannel strategy is combining our digital presence with our distribution network that pays out in over 200 countries and territories,” said Hikmet Ersek, CEO of Western Union.

Both agree that the partnership is beneficial. For Western Union, it allows the group to expand its digital footprint and develop its products outside of traditional remittances, a service it currently has a strong reputation for providing. By enabling P2P transactions, WeChat hopes to add more value to its existing products and solidify its relationship with its satisfied customers.

P2P payments are available on other leading social media sites like Facebook and Snapchat. However, such options are limited to specific countries only. WeChat, which has a strong presence in emerging markets and regions, could easily be one of the few options that people with limited access have if they want to engage in P2P transactions.

The duo has not released a timeline for the roll out of the service.

“Given the proliferation of social media around the world, we are expanding our activities in this exciting area. It only makes sense to include the WeChat platform as part of the company’s innovative digital money transfer capabilities,” explained Ersek.

“By teaming with WeChat and deploying the WU Connect platform to its U.S. users, Western Union is offering yet another new method for consumers to move money worldwide.”