GoSwiff and Vera Team up for Mobile Payments

Mobile payments and marketing services provider goSwiff has announced a global partnership with next-generation cash registers provider Vera to bring its mobile payment solutions to Turkey and in emerging markets in Africa, Eurasia and the Middle East.

Under the partnership, goSwiff and Vera will jointly market, distribute, resell, service, support and import their offerings to those markets.

With VERA on board, goSwiff’s mobile payment solution will allow new merchants to easily and more effectively access card transactions. This is especially ideal for service providers including taxi companies, delivery services and small or mid-scale merchants.

goSwiff will also offer its expertise in mobile payment solutions with merchant reward programs to improve transaction volumes and consumer loyalty tools to promote better customer engagement.

Meanwhile, Vera will provide access to its wide network across all industries with its unique architectural and value-added technologies.

Currently serving over 150,000 businesses across Turkey and other markets, Vera offers measurable and reliable solutions that are well adopted across different sectors.

Stefano Diemmi, COO of goSwiff, commented, “We are delighted to enter into a partnership with VERA, whose expertise in the card payment industry complements our mobile payment offering perfectly. We have implemented mobile payment solutions for banks and MNOs across the globe and boosted electronic payments in the emerging markets with great results. Merchants have expanded their business by being able to accept card payments; banks have made more revenues by providing new services; and governments have appreciated the increased visibility in the economy. Together with Vera; we intend to introduce this offer in markets across Eurasia, the Middle East and Africa, and are confident of delivering a similar, positive, impact.”