Consumers in China Claim Convenience, Promotions Drive Mobile Payment Potential

October 9, 2024         By: Mike Dautner

Chinese consumers are giving mobile payments a fair shot based on research conducted in August of 2015.

Based on the results, convenience is the biggest driver for the majority of those surveyed. Not far behind convenience is promotions.

With the help of Tencent Penguin Intelligence, the study found that 53.9 percent of internet users in China who were recorded as having tried mobile payments, had used them simply because they were convenient.

Not far behind were those who were cited as claiming promotions to be their main drive for mobile payments.

One surprising finding was that few respondents claimed that they were making mobile payments because they were novel—also that recommendations from people they know had little effect on their decision to use the platforms.

Restaurants were ranked as the number one location for making mobile payments in China, with 31.8 percent of users recorded. For supermarkets, the stats are not too dissimilar with 29,1 percent. Lastly, shopping malls came in at number three with 28.7 percent of mobile payments users.

Actually, over two-thirds of internet users, this includes non-mobile payments users, had concerns regarding security. In fact, women were more likely to voice to their opinions regarding security worries over men by 12 percentage points.