Sterling Payment Technologies rolls out EMV protection program

The October 1 EMV liability shift has already arrived in the US yet many small- and mid-sized businesses are still not prepared.

In fact, only less than half of small businesses were aware of the shift or prepared for it, according to a survey conducted by Wells Fargo in July.

To aid companies as they transition to EMV, Sterling Payment Technologies has launched an innovative protection program that offers coverage up to $2,000.

With the EMV liability shift, businesses in the US will be accountable for fraudulent transactions made with “magnetic stripe” debit or credit cards that were stolen, lost or counterfeited.

For some small companies, EMV migration simply entails replacing or upgrading existing software and equipment. But for other businesses such as retailers, bars and restaurants, they need sophisticated POS systems that can manage payment, inventory, scheduling, promotions and other business functions.

Paul Hunter, president and CEO of Sterling Payment Technologies, commented, “We’re hoping the protection program prevents business owners from hastily adding EMV and ending up with a less-than-perfect solution for their business. By providing coverage past the deadline, we can help ensure that anyone unprepared is evaluating the best options, taking the right path to compliance, and adding business intelligence.”

Sterling’s POS reseller partners can also extend this program to their customers as they work to build and implement EMV-compliant systems.