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SecureNet Breaks Down the Profile of the College Buyer

September 10, 2024         By: Kevin Xu

College-aged consumers have over $400 billion to spend, and it’s been trending upward for the last five years.

As businesses are starting to ask themselves, “How do I reach these kids?” for the back-to-school shopping season, SecureNet has come out with a very timely infographic breaking down the trends and habits of the growing consumer segment.

SecureNet. a POS and online payments provider reveals that social media influences 74 percent of purchasing decisions for college-aged consumers. For online and mobile commerce, social media engagement is becoming critical, especially for this generation’s up-and-coming young adults.

Infographic below: