LevelUp Wheeling and Dealing with Zuppler and Revention

May 16, 2014 by

Image credit: LevelUp

LevelUp, QR code-based mobile payments and loyalty platform, is making major moves this week.

The company has inked partnerships with Zuppler and Revention to target both consumer and merchant-side payments to bolster their numbers.

Zuppler, a Pennsylvania-based mobile and online food ordering service, will allow their customers to pay with LevelUp, and in turn, receive loyalty rewards and incentives through LevelUp-enabled restaurants.

In total, Zuppler and LevelUp have on board 18,000 restaurants and over 2 million customers.

Revention, a point-of-sale hardware and software provider, will enable LevelUp support for their merchants across their line of solutions.

This means that merchants using Revention platforms can choose to support LevelUp payments and offer loyalty rewards to drive repeat purchases.

LevelUp, based in Boston, has seen a steady uptick in users throughout the last few months. It reported an increase of active users (defined by five or more purchases made per month) from 80,000 in January, to 110,000 currently.

LevelUp boasts a total user count of 1.5 million thanks in part to its partnership with Dunn Bros. Coffee, and providing white-labeled solutions to partners.

It also cut processing fees from 2 percent of every transaction, to 1.95 percent, thanks to streamlining the way they carry out payment processing.

While it admittedly isn’t a significant margin, every bit helps in trying to onboard more merchants, especially for SMBs, a segment that LevelUp is particularly popular with.

The company’s ultimate goal is to push transaction fees to 0 percent, and make money on facilitating loyalty rewards.

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