Fresh & Easy Selects Cardtronics as ATM Service Provider
Fresh & Easy customers will now have a new option to access their bank accounts and cash thanks to a partnership between the grocery store chain and ATM services provider Cardtronics Inc.
The new retailer relationship will see Cardtronics adding over 165 cash machines on its fleet of brand-able ATMs.
Cardtronics will also install and operate ATMs at all Fresh & Easy outlets across the US. The retail ATM operator also has expansion rights for future Fresh & Easy stores.
“The addition of Cardtronics’ ATMs is part of Fresh & Easy’s vision to deliver modern convenience to its customers. Fresh & Easy has reinvigorated its brand and its stores with the aim of being the anytime, anyway, anywhere solution for customers seeking time-savings and healthy, affordable food,” said Mike Evans, vice president of marketing at Fresh & Easy.
“Cardtronics has been an ideal partner in bringing new technology and easy cash access to our customers. These new ATMs help Fresh & Easy deliver on our promise to be there for our customers when they need us,” Evans added.
Through Cardtronics’ ATM branding program, ATMs at Fresh & Easy outlets will be immediately available to credit unions and banks seeking to raise brand awareness and surcharge-free account access. All Fresh & Easy cash machines will be part of Cardtronics’ Allpoint Network, the biggest surcharge-free network with 55,000 ATMs in the US and beyond.