Cardtronics Merges Cash with Digital Rewards through ALLTM
Retail ATM owner/operator Cardtronics goes beyond connecting consumers with their cash with the launch of the ALLTM Network, which makes money-saving deals and discounts instantly available at participating stores.
Just like with any other ATM, consumers can use an ALLTM Network ATM to access their accounts and withdraw cash. But the ALLTM offers a more engaging experience thanks to a second digital screen atop the ATM that displays in-store discounts, incentives, local weather and more.
ALLTM further sets itself apart from other ATMs with its own smartphone app, which consumers can use to take advantage of the digital offers made available through the ALLTM. They can also use the app to locate participating outlets and retailers.
To take advantage of digital deals, consumers just have to scan a QR code printed on their receipt to unlock discounts offered through the ALLTM.
Cardtronics is now testing promotional content and offers through an ALLTM pilot at 17 Fresh & Easy stores in Phoenix. A wider launch of ALLTM Network machines is being planned for next year.
“The ALLTM is the latest demonstration of Cardtronics’ commitment to innovating ways our ATMs can connect and provide additional value across our multi-audience constituent base,” commented Tom Pierce, chief marketing officer of Cardtronics.
“Consumers still get quick and easy access to their cash, but now we’re helping them make the most of that cash by adding exclusive in-store discounts and money-saving offers they can access through their mobile device.”