DoNotTrackMe Adds Credit Card Masking to Protect Shopping Info

The only thing as worrying as security when it comes to payments is perhaps the issue of privacy.

Abine, a company founded by MIT engineers and financial experts in 2008, and providers of privacy for consumers in an increasingly digital age, have announced an expansion of features to their offering, DoNotTrackMe.

It’s a tool meant to provide digital consumers a way to keep their private information private, and protect them from the prying eyes of fraudsters, spammers, and telemarketers.

In the midst of the holiday shopping spree, shoppers may appreciate Albine’s Masked Card feature that creates a disposable card meant to protect consumers from giving out sensitive information.

It’s a part of the DoNotTrackMe service and allows for online checkouts to be completed with a temporary credit card that acts like a real credit card, but keeps the shopper’s real card data from ever being given out to the merchant. The shopper can also cancel the card if security is ever compromised, without having to fear that their true payment information is in the wrong hands.

According to ReD, the holiday season of 2012 saw e-commerce fraud attempts jump 80%, and the value of fraud attempts increase by 98% over previous months. As shoppers increasingly move towards looking for online deals during the holidays rather than busting down the doors at physical retail locations, there are now options out there that can provide some semblance of privacy and payment security.