Today, retailers are turning to omnichannel personalization – a more complex form of marketing – to connect with consumers who are shopping on a host of platforms, including their mobile phones and tablets, and on their social networks.
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Today, retailers are turning to omnichannel personalization – a more complex form of marketing – to connect with consumers who are shopping on a host of platforms, including their mobile phones and tablets, and on their social networks.
One reason behind increased mobile payment users is the continued integration of loyalty programs into consumers’ mobile devices.
This year, holiday retail e-commerce sales are expected to increase– signaling to businesses the importance of focusing on prepping all payment channels, not just in-store.