Visa to Launch First Everywhere Initiative in Europe

February 27, 2017         By: Mike Dautner

Recently, credit card giant Visa announced that its highly regarded Everywhere Initiative, an innovative program that is geared toward encouraging development of the latest and greatest in payments, will expand its reach into Europe.

Newcomers to Visa’s first of its kind European Everywhere Initiative will have the opportunity to compete for the chance to win close to 50,000 euros to support a development program with Visa. As an alternative the winner can use the money to support a program through a business partnership with Visa’s clients, and also have access to Visa APIs, executive mentors and technologists.

Another neat addition to this new European program, Visa will continue to host its Everywhere Initiatives in North America, Latin America and Asia in 2017.

“In a highly dynamic industry, Visa’s Everywhere Initiative allows us to explore a host of ideas that solve business challenges, influence our product roadmaps, support our customers, and shape our culture of innovation,” said Shiv Singh, senior vice president of innovation and strategic partnerships, Visa Inc. “Every time we expand this program into a new region, we aim to attract talented entrepreneurs with fantastic ideas to the payments space, and we hope to see similar great outcomes in the European market in the months ahead.”

Starting in March 2017, Visa will invite eligible participants in Europe to submit their business solutions that adhere to one of the following three briefs:

-Local Community Challenge: How can digital payment technologies help create products that connect people and enrich local communities?

-Regional Intercity Challenge: How can mobile technologies and connected devices transform the experience of intercity travel?

-International Travel Challenge: How can new products and services, based on Visa APIs, deliver a more seamless international travel experience?