The Worth Group Announces Digital Expansion and More
The Worth Group, an integrated media company that produces content of premium quality for sophisticated consumers, high net worth individuals, wealth advisors, prominent organizations and world-renowned brands, today announced the beginning of a six-month countdown to the 25th anniversary celebration of Worth.
The first of the plans is to launch the comprehensive new digital platform, operated at worth.com, followed by new revealed distribution relationships with the Captivate Network-North America’s biggest in-office media network boasting 12,000 screens installed in over 1,800 premier office buildings.
Also, iHeartMedia, Flipboard and other leading media platforms will help bring Worth’s content to new audiences.
“Worth’sdigital platform is an entirely new product created for a new audience,” says Worth Group CEO Eric Sinoway. “As evidenced by the publication of Worth Destinations—the most robust issue of the magazine in Worth’s24-year history—we have a growing audience of high net worth individuals and wealth advisors that value and trust our long-form, printed product. With today’s announcement, we launch a digital platform that gives us the capability to publish original content from our editorial team and a stable of extraordinary experts—and to distribute this content via worth.com, Worth social media and through a variety of market leading distribution partners.”
Also with today’s announcement, comes the identification of San Diego as the second city in the country to be crowned a Worth Destination.
San Diego was selected for its burgeoning technology and biotech ecosystems, potent cross-border manufacturing economy, unmatched medical infrastructure and world-class cultural institutions.
“Worth’s commitment to producing content of the highest quality is admirable in today’s media environment, which is why I’m pleased to serve as a Worth contributor. I’m especially pleased to applaud the recognition of San Diego, where the robust entrepreneurial community makes it such a compelling place to invest and work,” says Howard Stevenson, Harvard Business School entrepreneurship professor, former NPR chairman, and the author of the recently released book, Wealth in Families: Lessons from My Life Journey.