Remitly Launches Platform to Put Customer Stories Front and Center
Remitly is a major independent mobile remittance company in the U.S. and it most recently announced it doubled its 2015 annualized remittance volume to $2 billion in 2016.
This announcement is attributed to Remitly’s customers, which are comprised of mostly immigrant workers sharing their income earnings with their families back home. In their honor, the company has announced the launch of its #WhyISend campaign, providing a platform to share real-life stories around why people send money to other countries.
“For many families around the world, remittances are a lifeline and the primary source of income. These customers deserve a voice and platform to be recognized, especially with the vitriolic rhetoric around immigration,” said CEO and co-Founder Matt Oppenheimer.
The unfortunate truth is that these immigrant laborers have no choices but to make amazing sacrifices by leaving their families in order to make a decent living and share their wages with loved ones who had no choice but to stay behind.
The campaign is designed to offer these immigrant workers a platform to share their stories of living and working in America and why they send money to their loved ones.
“I am constantly humbled and inspired by the way our customers contribute billions of dollars to the American economy while also selflessly sharing their hard-earned paychecks with loved ones back home, leaving very little left over for themselves. These dollars make a big impact in local communities. For customers that send home $200-$300 on average, an additional tax on remittance would only take away from hard-working immigrants and their families in need on the receiving end.” Oppenheimer said.