Fintech company Bizfi, formerly Merchant Cash and Capital, has rolled out an application protocol interface (API) and a white label solution that will allow its partner companies to provide direct lending solutions to small businesses.

One of the fast growing sources of growth and working capital to small businesses, Bizfi combines aggregation, funding and a participation marketplace on a single platform.

Bizfi provides borrowers access to a robust marketplace of 35 potential lenders including Bizfi itself, CAN Capital and Funding Circle. This connected marketplace offers multiple funding options with a number of funding partners and real time approvals.

Funding options include long-term loans, medium-term loans, franchise funding, short-term financing, equipment financing and invoice financing.

With the newly-launched API, strategic partners can “ping” the Bizfi engine and present their customers with financial offers from lenders while maintaining customers’ user experience.

The white label solution provides Bizfi partners with a turnkey platform that will enable them to offer lending solutions for small businesses.

Stephen Sheinbaum, founder of Bizfi, commented, “Companies that already serve the small business community are looking for ways to deepen their relationships with current customers. The Bizfi API and white label solutions will empower these service providers to offer a suite of financial services which will further cement the bond. Small businesses need access to working and growth capital on a regular basis, and often do not know where to turn. By partnering with trusted organizations that have existing relationships with business owners, Bizfi is able to expand its reach and provide a necessary source of capital to the companies that fuel the U.S. economy.”